Spotlight

A deeper look into some of our projects.

Brand Style Guide for Clark County Desert Conservation Program

The Clark County Desert Conservation Program (CCDCP) had a logo that they loved. However, they only had one version of it. The logo didn’t meet the size or shape requirements for some of the uses they envisioned. The colors were beautiful and worked well for some uses, yet they required some grayscale versions or two-color versions for other types of projects. They requested that Zee Designs determine and create all the different versions of the logo that would meet the requirements of various vendors and uses, and develop a Brand Style Guide which would give the technical specifications for all versions of their logo.

CCDCP Brand Guide Cover

Our Game Plan

We would look at all the proposed uses of the logo and the different backgrounds against which it would have to display to advantage, and then create different versions of the logo for each type of application. The Brand Style guide would show each style and the technical specs for it, including Pantone colors.

CCDCP Brand Guide openThe Outcome

Zee Designs created their Brand Style Guide and files of the logos displayed there, which could be used by the CCDCP and be shared with vendors:

  • The preferred display on white background - rectangular
  • The preferred display on dark background - rectangular
  • The preferred display on white background - square
  • The preferred display on dark background - square
  • CCDCP Brand Water BottleA variety of grayscale square layouts on white and dark backgrounds, with different sizes and configurations
  • A variety of two-color square layouts on white background, using warm gray and either yellow, green, or blue as the second color with different sizes and configurations
  • Instructions on free space to put around the logo
  • Font and Typography features to be used
  • Samples of 
    • Stationary:  letterhead and business cards
    • Use on clothing 
    • Use on promotional items

The guide is a wonderful example of what can be done with a single logo. All versions of the logo are immediately recognizable as CCDCP logos. All express the brand in appropriate ways for different situations and offer flexibility and choice of style.