In a nutshell, Marketing is helping people who are looking for your services to find you, like you, and trust you. It is expressing yourself and your business in a wonderfully, engaging way. Marketing teaches people about your products. Another part of marketing is giving great service so people return and bring others.
In this busy world with its many distractions, it isn't enough just to have a website or a great logo. It is necessary to have a marketing plan and a way to track how the plan is working. All the pieces have to fit, work together, and achieve the stated objective.
Zee Designs can help you create a comprehensive plan AND create all the pieces that will drive it to success. The topics below contain just a few of the ways we can help.
Consider giving special offers only to your online customers, making it more valuable if they are a member of your mailing list. What store- or business-wide special offer are you featuring this week or month? Is there an item or service you can offer a discount on? What about an opportunity to enter a drawing or contest to win airfare, a vacation, a t-shirt, an in-stock item, dinner for two? Think of this as your online fish bowl collecting business cards.
As a side benefit, with the visitor's permission, you can then send them emails and newsletters publicizing future events and sales.
Marketing projects are done in the context of your own business situation, your location, your industry's competitive environment, the economy, and many other factors. We help you sort through it all to get the right approach for you and your business.
Unless you do Step 5 periodically, you are leaving money on the table.