In a nutshell, Marketing is helping people who are looking for your services to find you, like you, and trust you. It is expressing yourself and your business in a wonderfully, engaging way. Marketing teaches people about your products. Another part of marketing is giving great service so people return and bring others.
In this busy world with its many distractions, it isn't enough just to have a website or a great logo. It is necessary to have a marketing plan and a way to track how the plan is working. All the pieces have to fit, work together, and achieve the stated objective.
Zee Designs can help you create a comprehensive plan AND create all the pieces that will drive it to success. The topics below contain just a few of the ways we can help.
The best way to think of Search Engines and Search Directories is to imagine a giant yellow pages directory that holds millions of web site addresses. A competent webmaster will know how to make sure that at minimum, when you type in your company name in a search engine, your company listing will appear.
There are several options for submitting your web site to these Search Engines and Directories from doing it yourself to paying for this service to be done for you. There are also pay-for-position options, and unless you have a Fortune 500 company, this may not necessarily be a wise use of your advertising funds. Register often is the golden rule here—a minimum of four times per year. At Zee Designs, we have several packages available, so contact us for more information.
Marketing projects are done in the context of your own business situation, your location, your industry's competitive environment, the economy, and many other factors. We help you sort through it all to get the right approach for you and your business.
Unless you do Step 5 periodically, you are leaving money on the table.