In a nutshell, Marketing is helping people who are looking for your services to find you, like you, and trust you. It is expressing yourself and your business in a wonderfully, engaging way. Marketing teaches people about your products. Another part of marketing is giving great service so people return and bring others.
In this busy world with its many distractions, it isn't enough just to have a website or a great logo. It is necessary to have a marketing plan and a way to track how the plan is working. All the pieces have to fit, work together, and achieve the stated objective.
Zee Designs can help you create a comprehensive plan AND create all the pieces that will drive it to success. The topics below contain just a few of the ways we can help.
Often clients choose to purchase more than one domain name to use in conjunction with their website. As of this writing domain name extentions include .com, .net, .org, .biz, .info, .cc, .ws, .tv. It has been the industry recommendation for a long time now that reserving your domain name with the .com and .net extentions, if available, is a smart thing to do. It eliminates the potential competition that may result if someone else reserves the same name with a different extension. This rule does not necessarily apply to organizations where the .org or .tv extension is more appropriate.
Clients might also choose to reserve domain names that are similar to the name of their website in case people might be prone to mistyping.
Zee Designs can point more than one domain name to the same website. You can also have different domain names point to different portions of your website which can become very valuable for those businesses that offer a variety of services and/or products.
Owning multiple domain names can also be strategically used in print advertising. Web site traffic analysis reports can reflect where you traffic is coming from so you can evaluate how your print advertising is doing for your online business.
Contact us to see how we can help you use domain names in your marketing.
Marketing projects are done in the context of your own business situation, your location, your industry's competitive environment, the economy, and many other factors. We help you sort through it all to get the right approach for you and your business.
Unless you do Step 5 periodically, you are leaving money on the table.