Zee Designs

Your corporate identity tells the world who you are and what you do.

In order to create or update your logo and image branding, we often start with our Corporate Identity Questionnaire. This online form lets us know the basics of who you are, the messages you would like to give to the world, and your corporate style.

Followup conversations help us clarify and get deeper understanding of your vision, and we add our creative ideas as well to get a good consensus of what is desired.

We also look at your existing materials: any logos, letterhead, brochures, websites, and discuss what will be impacted by a change in corporate branding.

The research and discussions from Development Consulting will lead to our recommendations. In addition to bidding your Corporate Image Package, we will recommend and bid the other related jobs at your request.

When the strategy is set, the bid(s) accepted, and retainer(s) paid, the design work will begin.

The identity questionnaire and other information resulting from the Development Consulting goes to our feng shui expert, who does her analysis and gives her input to the team and the client.

All the information collected then goes to our graphic design team.

Our design team conceives creative and effective ways to achieve your objectives. Most of our design process starts as sketches on paper. This brainstorming time is free from censoring and helps to begin the composition process.

Once a direction has been decided upon, digital concepts will be developed for a Team review and discussion, and finally client review, before the finalized production design process begins.

Actually creating the logo and branding is our favorite part of the job, because our clients are always delighted with the results. This is the birth of a new beginning!

In this phase we:

• Acquire photography, digital files, fonts, pre-existing art, scanning, reference materials, stock samples, permission-to-use items, and  other items required to begin the digital design process.
• Design and develop the logo concept(s).
• Polish everything until it shines.
• Generate proofs and submit to ZDI Team for inhouse review.
• Update as requested and submit to the client.

The client is contacted for input along the way as appropriate, and requested to review the final creative proof for approval. Upon approval we develop the Corporate Identity Package which includes:

• Business card
• Letterhead; both digital template and for print
• #10 Envelope
• Shipping Label (upon request)

Before you roll out a new identity, you may also wish to discuss a Marketing Strategy, so your clients and potential clients will be drawn to your new look.

Depending on the job, next steps after development of the new Corporate Identity Package may include:

• Updating brochures, handouts, mailers, and other marketing media
• Updating your website style; an easy process if you are currently hosting your website at Zee Designs!

For more information, review:

• Our Process for Print Media
• Our Process for Website Solutions
• Our process for Marketing
• Our process for Multimedia Projects