Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines. The earlier a site appears in the search results list, the more visitors it typically will receive from the search engine.
SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and programming to both increase its relevance to specific keywords and to remove features that might create barriers to a good search engine acceptance and ranking.
Unlike the “olden days” of SEO, current SEO requires far more than just adding the relevant keywords or submitting the site to the engines. Now, the search engines use sophisticated techniques to judge the relevance of each site. Google says it ranks sites using more than 200 different (undisclosed) criteria to avoid manipulation of rankings. The search engines continually change the criteria and their priorities.
These days, SEO is only part of a much broader website marketing focus where other online marketing strategies are used in cooperation with SEO to enhance traffic flow to the website. There are Search Engine Optimization Specialists who charge $1500 - $3000 per month to do all the work of keeping sites on top. It this is what you require, we would be happy to refer you.
These days, traditional SEO methods have become only part of a much broader website marketing focus. Other online and traditional marketing strategies can be used in conjunction with SEO to enhance traffic flow to the website. You market your website and your website markets you. That is the reason we request that you fill out a marketing questionnaire before we start SEO work for your site. It helps us know how to position you and which audiences to target.
There are Search Engine Optimization Specialists who charge $1500 - $3000 per month and spend hours doing all the work of keeping sites on top of Search Engine lists. If you are looking at less expensive alternatives, then you have to start out with an understanding of SEO, a good understanding of the audience you wish to reach, and a solid marketing strategy to supplement your SEO efforts.
Put your website address(es) on all letterheads, brochures, invoices, cards, menus, signs, ads, and promotional items. Zee Designs can help with marketing, design, and print services. Put your website addresses on your email signature. Mention your website to your clients and friends and new acquaintances at networking events.
When an older web site has had the same look for many years, the website may have a totally different look from your current print materials and organizational image. In such cases, it is wise to update the site to achieve a consistent branding. Sites with obsolete technology or a stale look detract from your image.
Virtually all the marketing opportunities listed on the Marketing Questionnaire are ways to promote your website as well as your business. The Marketing Questionnaire is a great tool to start you thinking about new opportunities, and the Zee Designs Team can help you create and implement a comprehensive plan.
You will do best when you can zero in on those who are most interested in what you have to offer. Who are your current clients, members, patients, audience members, or aficionados? Where are they located? How did they find you? What are they looking for and how are you currently helping them? The more you know about your current audience, the easier you can target your offerings and marketing to them and others like them.
Next, it is good to consider what markets you might have missed in the past. The easiest way to expand your business is to discover new niches, new ways to present the same products and information to different markets.
The easiest way to grow your business exponentially is to:
Sell the same products or services to your current clients more frequently,
Sell current clients new products or services related to existing ones, and
Bring in new clients.
To increase the traffic to your website, to increase your business, it takes a plan that takes into account where you are now and what more you wish to achieve.
Search engines send out little animated “robots” to search the web for sites, to rate them, to categorize them, and to put the information about the sites in directories to reference as search results. These directories are indexed for rapid searches. Eventually they will find your site. You can also go to Yahoo! or Google and submit information about your own site. Zee Designs can register your site for you as part of a SEO project.
Most people, would like to be noticed in a way that lands them at the top of the listings rather than as listing number 45,379, and how to accomplish that is a totally different question!
Whose search results are you referring to and what are they searching for?
How much competition do you have in your field locally, nationally, and internationally, if applicable?
Are you local, national, or international in your targeted audience?
How are people going to look for you?
Doing a search on “restaurants” yields over 318,000,000 results on Google. Searching for restaurants in Las Vegas can generate between 977,000 and 13,400,000 results, depending on how people punctuate their search. If the searcher further qualifies the search by adding a type of food, it will cut down the list further. If you wish to have a high ranking for the people who are your most likely clients, then your first step is to consider how they will be looking for you! Then you can work with Zee Designs to determine how best to reach these people in a variety of ways.
This is a highly regarded secret, and every Search Engine uses a different set of methods which change over time – and some engines use several different methods, all on the same day! We can share what we’ve learned and help you come up with a solid strategy that can stand up over time. The reason methods constantly change is so that programmers are less likely to abuse the system.
For instance, it used to be that keywords played a major role in search ratings. Not true today. Programmers were putting words in keyword meta data for websites that had nothing to do with those topics, so search engine results were skewed. To guard the integrity of their results, the search engines started disregarding keywords or giving them lesser importance.
The same thing was also true of doorway pages. Doorway pages used to be the mark of a sophisticated site. Doorway pages are pages specifically made for the search engines, and now too often contain hundreds of links that are of little use to the user, or automatically redirect to advertising. This trend made the search engines downplay their value in the rankings. Now landing pages are used by sophisticated users for specific tracking purposes. For example, a client with a magazine ad wishes those links to go to a specific page. Another example is at the end of an online order, providing a link to a landing page of a complimentary site. Doorway pages are abusive to the system, and landing pages, done correctly, are not.
Search engines nowadays care much more about what others do in relation to your website than what you do (or have done) to your website yourself. That is, if you make a great site about widgets, how does Google know your widget site is better than others? Among other things, it will check to see how many other sites link to yours using the word "widget." ("Click here for info about widgets", "This is an awesome widgets site", etc.) There are other factors involved, including metadata, good URLs, how long your site has been around, but links are a big deal for Google - at least at the moment!
Know that there's no magic bullet. The best way to get a good position in search results is to become a valuable, authoritative resource for your chosen subject that people link and refer to frequently. You do that by creating great content and sharing it with everyone you can. A well programmed site that is updated periodically with content relevant to your topic is a good start and can be built on as time goes on.
Deciding how to use the various aspects of your website to enhance user response, satisfy the search engines, and fit into your overall marketing plan is a continuing process.