Frequently Asked Questions

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Below you will find a collection of frequently asked questions related to Zee Designs, websites and print topics. If you have a question that is not answered here, please contact us.

What is SEO?

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines. The earlier a site appears in the search results list, the more visitors it typically will receive from the search engine.

SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and programming to both increase its relevance to specific keywords and to remove features that might create barriers to a good search engine acceptance and ranking.

Unlike the “olden days” of SEO, current SEO requires far more than just adding the relevant keywords or submitting the site to the engines. Now, the search engines use sophisticated techniques to judge the relevance of each site. Google says it ranks sites using more than 200 different (undisclosed) criteria to avoid manipulation of rankings. The search engines continually change the criteria and their priorities.

These days, SEO is only part of a much broader website marketing focus where other online marketing strategies are used in cooperation with SEO to enhance traffic flow to the website. There are Search Engine Optimization Specialists who charge $1500 - $3000 per month to do all the work of keeping sites on top. It this is what you require, we would be happy to refer you.