Frequently Asked Questions

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Below you will find a collection of frequently asked questions related to Zee Designs, websites and print topics. If you have a question that is not answered here, please contact us.

How do I know what keyword and phrases to use?

For keyword selection, try the Search tools available in Google AdWords. There are two tools that are very helpful: The Keyword Tool and the Search-Based keyword tool.

The Keyword Tool lets you enter the URL of your business website, or of any site related to your business. The AdWords system will then scan your page and then suggest relevant keywords – which may turn up enlightening surprises. It works best with short keywords of one or two words in length to make it easier for Google to determine the most important words and deliver appropriate alternatives. It also allows you to find keywords based on your site content when you use the Website Content option. The keyword tool can help you identify synonyms or tailor results to a language or location.

The Search-based Keyword Tool is similar to the Keyword tool except that it uses your own URLs to display a list of relevant user queries that have occurred on Google.com with some frequency over the past year; these suggestions can be found under the Keywords tab, in the "New keywords related to (site)" section. In the “Keywords related to your search” section, you can see a broad list of keyword ideas that may also be relevant.

These tools can give you an idea whether the keywords you are using for your site really match the content that is present, a key item affecting search ranking.