Frequently Asked Questions

We have answers!

Below you will find a collection of frequently asked questions related to Zee Designs, websites and print topics. If you have a question that is not answered here, please contact us.

Are all CMS solutions created equal in regard to SEO? What are you doing with the ZD-CMS™ to optimize my website for search engines?

Many Content Management Systems use technologies that do not interface well with search engines. The ZD-CMSTM was created with SEO in mind.

Meaningful, linkable URLs

The ZD-CMS™ provides simple, meaningful URLs for all website pages. Not every CMS does this. For example, here's a URL from the Joomla CMS:

http://www.vegas-events.com/index.php?option=com_frontpage&Itemid=1

There's no indication what kind of content is on that page. You won't know until you visit it. After redoing the above site in the ZD-CMS™, the URL became:

http://upstatevegasevents.com/testimonials

Now you can tell immediately what's on that page (and so can the search engines). It's also easier to link to from an email or to tell someone over the phone. Search engines will rank it higher, also, because the URL is understandable and congruent with the content.

Clean HTML/CSS

Our sites are created using cutting-edge standards for code. Pages generated by our system are clean and as free as possible of clutter, which makes it easier for search engines (and accessibility software) to understand the meaning of the pages. Google is blind: it can't see cool designs; all it cares about is the semantic interpretation of your site - the meaning. Our sites are structured behind the scenes with this in mind.

Progressive Enhancement

Zee Designs uses JavaScript extensively on our sites to enhance the user experience and add a "wow" factor. At the same time, we realize that not everyone has JavaScript enabled: in particular, disabled persons and search engines. We reconcile our desire for fancy visuals with the needs of disabled users (including search engines) by using a technique called progressive enhancement.

Progressive enhancement means we start with a site that works for everyone, regardless of their abilities, technical or otherwise. Next, we use JavaScript to enhance the experience for those who have it. If you don't have JavaScript, that's fine, the site will work, and you'll be able to access everything. If you do have JavaScript (around 95% of users do), you'll get a little bit of extra smoothness and sparkle as a bonus.

Metadata

Each site and each page within a site can have metadata associated with it, such as keywords, description, author, and so on. This helps search engines get a feel for what kind of content a page contains. Search engines are always looking for meaning, and metadata helps communicate important chunks of information directly to them in a machine-readable format.