Below you will find a collection of frequently asked questions related to Zee Designs, websites and print topics. If you have a question that is not answered here, please contact us.
This is a highly regarded secret, and every Search Engine uses a different set of methods which change over time – and some engines use several different methods, all on the same day! We can share what we’ve learned and help you come up with a solid strategy that can stand up over time. The reason methods constantly change is so that programmers are less likely to abuse the system.
For instance, it used to be that keywords played a major role in search ratings. Not true today. Programmers were putting words in keyword meta data for websites that had nothing to do with those topics, so search engine results were skewed. To guard the integrity of their results, the search engines started disregarding keywords or giving them lesser importance.
The same thing was also true of doorway pages. Doorway pages used to be the mark of a sophisticated site. Doorway pages are pages specifically made for the search engines, and now too often contain hundreds of links that are of little use to the user, or automatically redirect to advertising. This trend made the search engines downplay their value in the rankings. Now landing pages are used by sophisticated users for specific tracking purposes. For example, a client with a magazine ad wishes those links to go to a specific page. Another example is at the end of an online order, providing a link to a landing page of a complimentary site. Doorway pages are abusive to the system, and landing pages, done correctly, are not.
Search engines nowadays care much more about what others do in relation to your website than what you do (or have done) to your website yourself. That is, if you make a great site about widgets, how does Google know your widget site is better than others? Among other things, it will check to see how many other sites link to yours using the word "widget." ("Click here for info about widgets", "This is an awesome widgets site", etc.) There are other factors involved, including metadata, good URLs, how long your site has been around, but links are a big deal for Google - at least at the moment!
Know that there's no magic bullet. The best way to get a good position in search results is to become a valuable, authoritative resource for your chosen subject that people link and refer to frequently. You do that by creating great content and sharing it with everyone you can. A well programmed site that is updated periodically with content relevant to your topic is a good start and can be built on as time goes on.
Deciding how to use the various aspects of your website to enhance user response, satisfy the search engines, and fit into your overall marketing plan is a continuing process.